There are billions of pages on the web, and millions of them are dedicated to online marketing. The biggest challenge you face as a small business owner in Winnipeg is time - there are only so many hours in the day and with your business needing to be available from 9am-5pm, you don't have any time to invest into learning what to do and what not to do with your online marketing program.

The following tips will help you begin to determine where you stand in online marketing in Winnipeg.

Do you have a website:
If you already have a website created then you've already put your name in the online world, so you're already ahead of those who haven't. That is where the following needs to be answered - is it simple? is it easy to use? is it clear in its message?

Do you have a social presence:
Facebook, Twitter, Instagram - the list for social media marketing tools is growing everyday. Using the social web as a small business owner in Winnipeg can help grow your online marketing toolkit on it's own - if you leverage it correctly. One of the largest keys to having a successful social presence is having the time to be able to respond to questions and comments in a timely and professional matter. Everyone has seen the viral posts and messages that make the traditional news markets and it's very easy as a small business owner to get caught up in the conversation with an unhappy customer. Care needs to be taken so as not to end up on the top of the headlines for the wrong reasons.

Are your marketing channels aligned:
A challenge as a small business owner is often one of messaging - your business and its offerings need to be delivered consistently across all marketing channels. Your website, social media channels, and even your traditional marketing challenges need to be consistent across all platforms, else you risk losing out on customers and clients.